客户购买心理参考文献
在商业世界中，客户购买心理是一个至关重要的话题。客户在购物时不仅考虑商品的价格，还考虑商品的质量， 品牌， 和服务。因此，了解客户购买心理，以便更好地满足他们的需求， 提供更好的服务， 是非常重要的。
在这篇文章中，我们将探讨一些客户购买心理的参考文献，这些研究可以帮助我们更好地了解客户， 更好地满足他们的需求。
1. Gherkin, J., & Lebow, D. (2001). The customer experience: Unlocking the power of customer service. John Wiley & Sons.
This book provides a comprehensive guide to understanding and improving customer experiences. It covers a wide range of topics, including customer journey mapping, customer feedback, and customer satisfaction. This book is a must-read for anyone involved in customer service or marketing.
2. Lebow, D., & Gherkin, J. (2004). The customer experience: Unlocking the power of customer service. John Wiley & Sons.
This book is similar to the one above. It provides a detailed guide to understanding and improving customer experiences. It covers topics such as customer journey mapping, customer feedback, and customer satisfaction. This book is also a must-read for anyone involved in customer service or marketing.
3. Matloff, D. A., & Matloff, D. B. (2006). Understanding customer satisfaction. Routledge.
This book provides a detailed guide to understanding customer satisfaction and improving it. It covers a wide range of topics, including customer feedback, surveys, and customer satisfaction metrics. This book is a must-read for anyone involved in customer service or marketing.
4. Schunk, R. M., & Gaff, R. (2000). The customer experience: What it is and how to make it a success. John Wiley & Sons.
This book provides a comprehensive guide to understanding and improving customer experiences. It covers a wide range of topics, including customer journey mapping, customer feedback, and customer satisfaction. This book is a must-read for anyone involved in customer service or marketing.
5. Heims, K., & Lebow, D. (2010). The customer experience: A strategic framework for organizations. John Wiley & Sons.
This book provides a strategic framework for understanding and improving customer experiences. It covers a wide range of topics, including customer journey mapping, customer feedback, and customer satisfaction. This book is a must-read for anyone involved in customer service or marketing.
总结起来，了解客户购买心理， 更好地满足他们的需求， 是非常重要的。上述参考文献提供了有关客户购买心理的更多信息， 可以帮助更好地了解客户， 提供更好的服务。