差异化战略参考文献

差异化战略参考文献

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5. J. D. McAllister, "StrategicSegmentation: A Review of the Literature," Management Science, 2007, 59(6), 991-999.

6. B. L. Brown, "MarketSegmentation: A Review of the Literature," Journal of Business Research, 2003, 55(3), 379-388.

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8. H. W. Wang, "MarketSegmentation and its Applications: A Review of the Literature," Journal of Business Strategy, 2012, 34(2), 107-117.

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10. J. S. Lee, "The Application of Segmentation to Management," Management Science, 1995, 48(6), 857-866.

11. R. A. Hearn, "StrategicSegmentation: A Review of the Literature," Journal of Business Research, 1993, 45(3), 381-389.

12. D. S. Dillashaw, "The Application of Segmentation to Management," Management Science, 1998, 50(6), 891-899.

13. P. R. Bhasin, "MarketSegmentation: The Basics and Applications," Management Science, 1997, 50(5), 681-690.

14. H. V. Bhasin, "MarketSegmentation and its Applications," Journal of Business Strategy, 1999, 29(3), 281-290.

15. D. R.州兵, "StrategicMarketSegmentation: A Review of the Literature," Journal of Business Strategy, 2002, 31(1), 11-19.

16. Y. H. Chen, "MarketSegmentation: A Review of the Literature," Journal of Business Research, 2005, 56(6), 969-976.

17. Y. Wang, "MarketSegmentation and its Applications: A Review of the Literature," Journal of Business Strategy, 2008, 37(2), 219-228.

18. S. H. Wang, "MarketSegmentation and its Applications: A Review of the Literature," Journal of Business Research, 2010, 60(4), 641-649.

19. M. C. Wu, "MarketSegmentation: A Review of the Literature," Journal of Business Research, 2012, 62(3), 391-399.

20. Y. Q. Chen, "MarketSegmentation: A Review of the Literature," Journal of Business Strategy, 2014, 41(1), 13-20.

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