摘要
本文旨在探讨服务营销的重要性以及如何提高服务营销的效率。通过对服务营销的定义、目标、策略、流程和方法等方面进行分析，提出了基于客户需求和服务品质的差异化营销策略，以及利用社交媒体和客户关系管理系统等新兴技术手段提高服务营销效率的方法。研究结果表明，服务营销是当今企业竞争的重要手段，差异化营销策略和新兴技术手段能够有效提高服务营销的效率和质量。
关键词：服务营销；客户需求；服务品质；差异化营销；社交媒体；客户关系管理系统
Abstract
This paper aims to explore the significance of service marketing and how to improve the efficiency of service marketing. Through an analysis of the definition, target, strategies, processes, and methods of service marketing, this paper proposes a strategy based on the demand for services and the quality of services, and uses new technologies such as social media and customer relationship management systems to improve the efficiency of service marketing. The research results show that service marketing is an important way to compete in the modern market, and the strategy of differentiation and new technologies can effectively improve the efficiency and quality of service marketing.
Keywords: service marketing; demand for services; quality of services; differentiation; social media; customer relationship management system